With a huge demand of our clients for a strong CRM | data offering, we are transforming our current CRM | data offering into a specific business unit within Havas WW Brussels under the Havas | helia branding.
Havas | helia was launched by Havas Creative Group early 2015, combining former Havas EHS and Havas Discovery; both highly successful Havas offerings in data driven marketing, combining data, digital and creativity.
Havas | helia is already operational in Europe (London, Cirencester and Warsaw), US (Chicago, Richmond, Baltimore and NY) and China (Shanghai).
It will further extend its reach by including additional agencies (of which Brussels).
Havas | helia’s mission is to create data inspired ideas which connect brands with customers and customers with brands. A meaningful fusion of data and creativity.
Among its reknowned clients are Tesco (ClubCard since 19 years), Easyjet, Unilever, IBM, etc.
Havas WW Brussels works for more than 40 brands such as Peugeot, Citroën, ING, EDF Luminus, Carglass, Galeria Inno…
Data driven marketing is a reality for our clients with huge challenges, in which we already accompany them thru strategy, analytics, data & perfo, creative etc.
We build solutions around our clients’needs. Although their needs differ, they’re all facing similar challenges: whether it’s integration of disparate data systems, driving business transformation or embedding customer centricity.
This launch is the logical next step within Havas group’s mission to build meaningful connections between brands and consumers thru creativity, media and innovation.
It also allows us to remain the Creative Business Partner of our clients.
Cross-channel strategy to install one to one communication
Methodology for selection of Interactive Marketing Platform
Data strategy and taxonomy model to turn customer behavior into relevant offering
Automation of the one to one journey (including journey development, design and content creation)
Marketing performance management
CRM| data challenges
Work with data to uncover patterns in human behavior, mixing that with cultural understanding to inspire creative ideas and inform the architecture of digital communications platform.
The ability to install a culture that is data oriented: every communication with the consumer, independently of touchpoint need to be an opportunity to enrich the customer data profile.
The openness to think and execute cross-channel and avoid silo-thinking.
Agreement on a data model that will feed customer knowledge and the segmentations. This data-model needs to be used as canvas for every campaign and communication and needs to be actionable.
Leverage the IT-department to implement an interactive marketing platform: data-integration is crucial to create a 360° view on the customer.
Review of the content strategy: a one to one dialogue needs an adapted and segmented content strategy.
Chris Lievens, head of Havas | helia Brussels
Chris Lievens has joined Havas WW Brussels and will be responsible to develop the Havas | helia local offering. Havas | helia Brussels will market and bundle Havas | helia’s international expertise of data driven marketing into one offering and make it available to the local market.
Chris has been active in the market as entrepreneur and catalyst for business improvement in the area of Business Intelligence, CRM and E-Business since more than 20 years. Last 5 years active as management consultant in the areas of customer value management and CRM. Strategist for development of one to one relationships between brands and consumers along the full customer journey. Chris likes to mobilize his hands-on marketing experience and skills to create long-term value towards organizations. Passionate to turn customer data into actionable business value, both for consumer and brands. CRM experience covers brands like, Brantano, Dela, de Bijenkorf, Electrabel, Mobistar, Orange, Sundio Group and Peugeot/Citroën (PSA Group).
Ann Voorspoels, Managing Director of Havas WW Brussels
“Launching Havas | helia Brussels is an important step in future-proofing our local client’s services as we will build on the best expertise around in the network with truly impressive thinking, approaches and results with strong local leadership by Chris. And have our clients benefit from the best of both.”