Users will be able to listen to the Last Post live. Every day, at 7pm GMT, smartphones worldwide will air the bugle call, creating a worldwide commemoration for the fallen of World War I. The campaign will reach its culminating point with the 30,000th Last Post on the 9th of July 2015.
Furthermore, the app allows users to find out more about the history of the Great War. It contains a timeline filled with facts and historical photos of important wartime events. On top of that, users can subscribe to reminders for commemorative events. In this way, Havas and Superact hope to deliver an authentic and respectful experience.
The British non-profit organization Superact commissioned the app, which was then designed and developed by Havas WW Brussels. Superact itself also set up a worldwide initiative to commemorate the Great War called ‘The Last Post Project’.
You can download it now in the App Store or Google Play Store.
Agency: Havas WW Brussels
Client: Superact: Virginia Crompton, Katharine Lang, Nick Roberts
Creative Directors: Tom Loockx, Jorrit Hermans
Project Manager: Kelly Ferris
Copywriter: Pieter Van Leuven
Head of Digital: Yann Balbaert
Digital Project Management: Patrice Bosseaux
Web design: Nicolas Willot, Rémi Lejeune
HTML Integration: Yvonne Chan
Application Development: Stéphane Marchant